Virgin Atlantic has introduced gender neutral uniforms for its cabin crews, pilots and ground team in an effort to become the “most inclusive airline”.
The airline on Wednesday announced its decision to allow pilots, cabin crews and ground team members to choose between wearing a bright red figure-hugging skirt and heels or a burgundy two piece, with a grey waistcoat and a tie.
The uniforms, designed by Dame Vivienne Westwood – allows staff to choose an outfit that best represents them “no matter their gender, gender identity or gender expression”.
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“The updated gender identity policy is so important to me,” Jaime Forsstroem, a Virgin Atlantic cabin crew member said.
“As a non-binary person, it allows me to be myself at work and have the choice in what uniform I wear.”
Virgin Atlantic says the updated gender identity policy is “part of the airline’s ongoing drive to champion the individuality of its people and customers”.
“In a move that cements its position as the most inclusive airline in the skies, Virgin Atlantic will offer its people a fluid approach to its red and burgundy uniforms,” the airline wrote in a statement.
“It is complemented by the roll out of optional pronoun badges for all its people and those travelling with the airline.
“The badges are available from today - just ask for your preferred badge at the check in desk or in the Virgin Atlantic Clubhouse.”
Virgin Atlantic has also updated its ticketing system to allow customers holding a passport with gender neutral markers to be able to use the gender-neutral title, Mx, on their booking.
The airline is currently only allowing the title change for citizens with gender neutral markers on their passport, but says they are working on a longer-term plan to “amend communication preferences so that customers will be addressed by their preferred pronouns”.
Virgin Atlantic has unveiled a series of inclusivity initiatives since its previously strict policy on uniform which saw female cabin crew members expected to wear a full face of makeup.
The airline says it has made the changes “for its people to empower them to truly be themselves at work and feel comfortable in their roles”.
In 2019, Virgin Atlantic gave cabin crew the choice whether to wear make-up, as well as the option to wear trousers and flat shoes.
More recently, the airline lifted restrictions around allowing visible tattoos for crew members and its front line people.
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